During my transition onto the Red Bull account, I led a comprehensive audit of the Shopify storefront.

I delivered clear, section-by-section documentation and strategic recommendations which resulted in a streamlined Shopify backend and a more manageable client-side experience.

Although the Rebuy search engine had been previously integrated, I identified opportunities to improve usability and alignment with user expectations.

Several of the improvements that I introduced were improving visual consistency, adding way-finding enhancements such as a prominent “View All” button, and adding functional filters to the search results page.

I led the implementation of Rebuy-powered bundles on the product detail page. This introduced cross-sell opportunities, improved product discoverability, and enhanced value perception for customers.